It is always worth checking out new betting sites. Recently launched sites often feature generous odds, bonuses, and tools to compete with established bookmakers. New sportsbooks go live regularly, with the best giving established bookies a run for their money.
Which are the best new bookmakers online? What should you consider before signing up? I will answer these questions and more on this page. You can also expect to learn the pros and cons of a new betting site. Whether you are an experienced punter or a newcomer to sports gambling, be sure to keep reading my expert guide.
Open Stake.us
I would say any site launched in the last 24 months can be regarded as new. While they cannot boast the experience of established bookies, new operators can bring a lot to the table.
Some gambling operators have several sportsbooks under their belt. They can look almost identical, with branding being one of the few noticeable differences. Other operators focus on one sportsbook only. They offer unique features and markets that are unavailable elsewhere.
You may find a betting site that appears almost identical to another. This is known as a “white label” site. Others are completely unique and often offer a more bespoke service. This is why I always recommend checking out the newest betting websites.
There are many reasons why I suggest testing new sportsbooks. Remember to check that the bookmaker is licensed by a respected gambling authority first. The bullet points below outline the main advantages of creating an account with new bookmakers online.
I would not be doing my job if I didn’t mention the disadvantages of the newest betting sites. Luckily, the benefits outweigh the limitations in most cases. Here are some things you should be aware of before registering with a new sportsbook.
I mentioned earlier that the latest betting sites may be home to modern features. I suggest taking advantage of these features where possible – they add to the betting experience.
There is nothing like watching live as your selection wins. Live streaming is available with selected online bookies. You will need a qualifying bet or a funded account to access streams. Available on desktop and mobile, live streaming is commonly associated with football, tennis, and horse racing.
Live streaming can benefit those placing in-play bets. Watching live gives you a better idea of which team/player is performing better. Due to the cost, live streaming is something that not all new sportsbooks can offer.
The ability to settle your bet early can be priceless – early cash out is available on most of the newest betting websites. Your bookie will offer you a proportion of your potential winnings to cash out. For example, I may choose to cash out if I bet on Liverpool to beat Chelsea and the Reds concede an early goal.
Increasingly popular, the bet builder feature allows punters to customise their bets. On selected sports, you can compile multiple picks into a single bet. Football is the sport that the bet builder feature is most common in.
The team here at Gaming Frog work hard to recommend only the very best bookmakers. When testing the best bookmaker sites online, there are several factors that I always consider.
I always check which gambling authority licenses a new bookmaker. To legally operate in the UK, the operator must hold a license from the Gambling Commission. The Malta Gaming Authority and Gibraltar Gambling Commission are other respected authorities.
How easy is it to create an account? The registration process should be seamless. Just a small amount of personal information is all that is needed. Bookies that overcomplicate this are to be avoided. You should be able to create an account in under 10 minutes.
The best new betting sites accept a variety of payment methods. E-wallets, prepaid cards, and debit cards are popular options. Deposits can be made using Apple Pay and Google Pay with some bookies. Recently launched betting sites can stand out if they process payments quickly and without any fees. 1 minimum deposit betting sites are difficult to find. However, bookies accepting £5/10 are easily found.
Quickly getting in touch with members of staff is another selling point for new sportsbooks. Live chat, email, telephone and social media platforms are some of the methods punters can use. Having agents on hand 24/7 to answer questions and offer technical support is vital.
New sportsbooks should promote responsible gambling. Tools such as deposit limits, self-exclusion and time-outs are welcomed by players. You should also be able to find links to support groups, such as BeGambleAware, GamCare and GAMSTOP.
The best betting sites create promotions for new and existing players. A new betting site that does not offer bonuses is already at a disadvantage. Betting offers can boost your chances of winning. They can also add to your account balance and give you insurance. Unfortunately, free betting no deposit required bonuses are increasingly rare. In the table below, I have outlined the promos awaiting players at the best new sports betting sites online.
| Bonus Type | How It Works |
|---|---|
| Free Bet | A free bet allows you to wager without risking your own money. The size of free bets varies. Free bets are offered to new and existing members on many bookmaker sites. |
| Deposit Bonus | Targeting new players, you will earn a bonus when adding funds to your account for the first time. For example, a 100% bonus up to £50. |
| Enhanced Odds | Also known as price boosts, bookies will improve the odds on selected markets. For example, the odds on Carlos Alcaraz to win Wimbledon could move from 3/1 to 5/1. |
| Early Payout | In the event of a certain in-game outcome, you will receive your winnings before the match ends. For example, your Premier League pick going two goals up against their opponent. |
| Cashback | It is possible to receive a proportion of your losses back on the latest betting sites. I have seen promotions offering 10% cashback on net losses. Money back specials are also available with some bookies. |
A significant proportion of sports bets are now placed on mobile devices. I regularly wager using my smartphone. The latest betting sites must be fully functional on mobile. You can login to your account via your chosen mobile browser. All pages will have been optimised for mobile use.
Alternatively, some operators will have developed a native mobile betting app. For iOS and Android users, you can download a specialist app. Apps offer enhanced usability and speed. All of the same markets, features and bonuses are available. Some newly launched betting sites may even offer mobile-specific promotions!
Here are some things to be aware of before downloading a new betting app:
Football remains the most popular sport to bet on. Any new sportsbook hoping to attract football punters must cover many competitions. You would expect to find Premier League and Champions League markets. But what about the Swedish Superettan or Japanese J2? Thousands of daily pre-match and in-play markets should be found.
Football-specific promotions are also attractive. Early payouts, price boosts, money-back specials and free bets are among the most common. Bet builder and live streaming features certainly add to the appeal in my experience.
Horse racing continues to attract the interest of bettors. Meetings from across the globe are covered. You can bet on everything from the Grand National to the 1.45 from Newmarket. The best new horse racing betting sites will offer promotions including money back if 2nd, price boosts and enhanced accumulators.
New Betting sites or specialist racebooks may feature live streaming, racing tips and form guides. Extra markets go to platforms where you can place exacta, trifecta and other specialist bets.
I have already outlined the importance of a smooth registration process. So, how do you sign up and start placing bets with a new operator? Just follow the step-by-step guide below.
There is no way to guarantee success when signing up with a new bookmaker. However, I believe that the tips below will put you in the best possible position to come out on top.
Be fully aware of how the bookie works. This includes betting rules, bonus codes, disputes and more. Always make sure to read the T&Cs before confirming your registration.
Positive or negative, it is worthwhile searching for reviews from past or existing members. This will give you a better idea of what to expect.
If the terms and conditions are realistic, I recommend diving head first into the bonuses on offer. Using betting welcome bonus funds, you can experiment with markets and new strategies.
Remember to be responsible. Only bet what you can afford to lose. The easiest way to do this is by setting a budget. If you feel the need, set yourself a deposit limit after signing up.
Before placing any bets, fully research the teams/players involved. This is something that many punters overlook. A crucial piece of information could alter your viewpoint on the event.
There are many potential advantages to signing up on a new sports betting site. As long as the bookmaker is licensed, you can utilize the markets, bonuses and features on offer. We are always on the lookout for the latest betting sites that meet our strict criteria. Keep a regular eye on this page for the best new sportsbook sites.
Most new betting sites are safe and reliable. However, some put players at risk. I suggest looking at who licenses the bookmaker and what safety features are in place.
Yes. Bonus offers are among the biggest incentives to try a new betting site. Promotions are often more appealing. This is in terms of the reward itself and the bonus T&Cs.
Absolutely. The best new sportsbook sites work seamlessly on mobile devices. You can login, browse markets and place with ease on a smartphone or tablet. Some new operators have developed betting apps.
It varies. To satisfy players’ needs, online bookies normally work hard to complete withdrawals as quickly as possible. However, due to unprecedented interest, some unreliable bookies struggle to keep up with demand.
